Brain Wave Series (3): Tata's Nano Strategy

Tata's unique distribution and co-creation strategies are what's important to remember about this venture.

Read this article.

http://www.businessweek.com/print/innovate/content/feb2008/id20080227_377233.htm

Customer Experiential Management

Take a look at this slideshow prepared by Accenture.

A comprehensive refresher on CEM principles ... just in time for your Mémoire presentation.

http://www.slideshare.net/whatidiscover/delivering-a-branded-customer-experience

Good luck on your Mémoire preparation work.

Brain Wave Series (2): P&G Connect & Develop

Have a look at one of the most achieved co-creation endeavour in the consumer goods market at the moment:


https://secure3.verticali.net/pg-connection-portal/ctx/noauth/PortalHome.do


Procter & Gamble Connect & Develop site


"Our vision is simple. We want P&G to be known as the company that collaborates — inside and out — better than any other company in the world".


A.G. LafleyChairman of the Board and Chief Executive Officer



See P & G's site features:


- List of needs (Call for co-creation)

- Ideas review process

- Examples of successful co-creation projects



Good reading!

A Refresher on Corporate Identity Management

Look and listen to this presentation by Professor Majken Schultz, Associate Dean of the Intercultural Communication, Copenhagen Business School.

http://www.breeze.cbs.dk/p81047130/

These are some of the questions that were raised by Professor Majken Schultz during a web seminar which took place online on 12 June 2007:

- What is Corporate Branding?
- Why is the traditional CIM not enough?
- How is the second wave of Corporate Branding different?

Good listening !