New: Brain Waves Series

I will attempt to provide you with useful info as I get access to it.
It will appear as a series of articles and comments to help you
get ahead in your job. Follow the Hyperlinks if required.

First of the series:
Online Marketing Article (from Knowledge@Warton)

http://knowledge.wharton.upenn.edu/article.cfm?articleid=1892


Click on the above article's link if you want to know about:

1. The CMO function (Chief Marketing Officer).
A relatively new marketing function which recognizes the key role of marketing as a corporation’s top management responsibility
(see page 4).

2. Digital printing (Glocal strategies mplementation)
Companies can now produce mailers, or any other literature, from a central computer, then use printers in different countries to produce exactly the number of mailers needed. Contents can then be tailored to a local audience (see bottom of page 3).

Good reading !
JPA