Brain Wave Series (2): P&G Connect & Develop

Have a look at one of the most achieved co-creation endeavour in the consumer goods market at the moment:


https://secure3.verticali.net/pg-connection-portal/ctx/noauth/PortalHome.do


Procter & Gamble Connect & Develop site


"Our vision is simple. We want P&G to be known as the company that collaborates — inside and out — better than any other company in the world".


A.G. LafleyChairman of the Board and Chief Executive Officer



See P & G's site features:


- List of needs (Call for co-creation)

- Ideas review process

- Examples of successful co-creation projects



Good reading!