Look and listen to this presentation by Professor Majken Schultz, Associate Dean of the Intercultural Communication, Copenhagen Business School.
These are some of the questions that were raised by Professor Majken Schultz during a web seminar which took place online on 12 June 2007:
- What is Corporate Branding?
- Why is the traditional CIM not enough?
- How is the second wave of Corporate Branding different?
Good listening !
- Why is the traditional CIM not enough?
- How is the second wave of Corporate Branding different?
Good listening !
1 comments:
Petit rappel et nouveautés sur le CIM très intéressantes! Très bien expliqué grâce aux schémas. Merci pour cette nouvelle approche.
Marie
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