CORPORATE IDENTITY AND HOLISTIC MARKETING MANAGEMENT

Brain Wave Series (3): Tata's Nano Strategy

2008-10-01T11:03:00.000-04:00

Tata's unique distribution and co-creation strategies are what's important to remember about this venture.

Read this article.

http://www.businessweek.com/print/innovate/content/feb2008/id20080227_377233.htm

Customer Experiential Management

2008-09-01T15:01:00.003-04:00

Take a look at this slideshow prepared by Accenture.

A comprehensive refresher on CEM principles ... just in time for your Mémoire presentation.

http://www.slideshare.net/whatidiscover/delivering-a-branded-customer-experience

Good luck on your Mémoire preparation work.

Brain Wave Series (2): P&G Connect & Develop

2008-07-30T22:59:00.008-04:00

Have a look at one of the most achieved co-creation endeavour in the consumer goods market at the moment:

https://secure3.verticali.net/pg-connection-portal/ctx/noauth/PortalHome.do

Procter & Gamble Connect & Develop site

"Our vision is simple. We want P&G to be known as the company that collaborates — inside and out — better than any other company in the world".

A.G. LafleyChairman of the Board and Chief Executive Officer

See P & G's site features:

- List of needs (Call for co-creation)

- Ideas review process

- Examples of successful co-creation projects

Good reading!

A Refresher on Corporate Identity Management

2008-07-28T16:11:00.005-04:00

Look and listen to this presentation by Professor Majken Schultz, Associate Dean of the Intercultural Communication, Copenhagen Business School.

http://www.breeze.cbs.dk/p81047130/

These are some of the questions that were raised by Professor Majken Schultz during a web seminar which took place online on 12 June 2007:

- What is Corporate Branding?
- Why is the traditional CIM not enough?
- How is the second wave of Corporate Branding different?

Good listening !

"Free" as a new Business Model

2008-07-27T19:12:00.007-04:00

As we learned from HMM, your Business Model has to be as innovative as your Product / Service Offering. This comprehensive article reviews and explains "Free" economic models to enable your Strategic Vision (Go to "A Taxonomy of Free" sub-head, towards the middle of the article).

http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all

Can you answer these questions:

1. How do you deal with a market that is increasingly expecting "Free" offerings?

2. What impact this has on the perceived value of regular monetized offerings?

3. What fuels the "Free economy"? Who adds value in this process??

4. Is it applicable to other than the Internet business?

Good reading.

Intangible Assets Valuation

2008-07-24T13:29:00.000-04:00

You will find herewith a good source of information

on How and What to value in Intangible Assets

(Go to the Methodology section):

http://www.wipo.int/sme/en/documents/ip_valuation.htm#P158_13007

New: Brain Waves Series

2008-04-07T10:09:00.000-04:00

I will attempt to provide you with useful info as I get access to it.
It will appear as a series of articles and comments to help you
get ahead in your job. Follow the Hyperlinks if required.

First of the series:
Online Marketing Article (from Knowledge@Warton)

http://knowledge.wharton.upenn.edu/article.cfm?articleid=1892

Click on the above article's link if you want to know about:

1. The CMO function (Chief Marketing Officer).
A relatively new marketing function which recognizes the key role of marketing as a corporation’s top management responsibility
(see page 4).

2. Digital printing (Glocal strategies mplementation)
Companies can now produce mailers, or any other literature, from a central computer, then use printers in different countries to produce exactly the number of mailers needed. Contents can then be tailored to a local audience (see bottom of page 3).

Good reading !
JPA

Managériales 2008

2008-02-12T05:21:00.000-05:00

L'équipe du Master Marketing AES remporte les managériales 2008.
Nous nous joignons à toute la promo pour les féliciter.
Leur succès rejaillit donc sur nous tous... dont le CV porte mention du Master 2 AES Montpellier.
Bravo et bon vent !
JPA

Mémoires HMM / CIM 2007

2007-12-12T02:51:00.000-05:00

La cuvée est excellente, certains exposés théoriques et plusieurs cas sont dignes de figurer au palmarès des "Best of" 2007.

Les mémoires HMM et CIM corrigés et commentés seront déposés à la bibliothèque AES .
Les notes finales des deux cours seront remises à Mme Gorinas dans les prochains jours.

Bravo à tous pour votre contribution à l'avancement du savoir !!

JPA

2007-11-28T02:55:00.000-05:00